CES 2020 marks the tenth year in a row that fitness and wearable technology have been featured at the largest consumer tech show, and this year’s event continued to highlight that digitization has a ways to go in taking sports and fitness to the next level. Among the major sporting brands, Asics launched its first smart shoe in partnership with No New Folk Studio (NNF), a Japanese-start-up focused on sensor technology, and Asics’ Institute of Sport Science (ISS). The prototype on display showed NNF’s Orphe Track Sensor embedded into Asics’ Evoride running shoe, and through the tracking device, a range of inputs—including kick strength and stability—gives runners real-time feedback to help get them stronger and more efficient while in motion. The shoe launches at retail later this year. At the Asics’ booth, attendees were able to witness the feedback and analysis from ISS scientists who work at Asics’ Energy Research Lab (shown below and in the lead image). Marking its recent acquisition of Race Roster, Asics also invited attendees to an open 5K run during the show. “Coming to CES is a springboard moment for Asics sports innovation,” said President and COO Yasuhito Hirota in a st...