An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens On Sunday, Pete Buttigieg formally announced his candidacy in South Bend, Indiana, where he has served as mayor for eight years. Just a few months ago, few people had heard of Buttigieg and fewer still could pronounce it. (His campaign encourages people to pronounce it “Boot Edge Edge.”) But he caught many people’s attention at a CNN Town Hall in March, standing out in the crowded field of Democratic hopefuls as the youngest candidate at 37, who also happens to be openly gay, a vet who fought in Afghanistan, and a progressive who has won support in a conservative Rust Belt state. He’s since seen surge of interest over the past six weeks. A poll on Friday placed him third among voters in Iowa and New Hampshire, after Bernie Sanders and Joe Biden. [Image: courtesy Hyperakt]In addition to officially joining the presidential race, this announcement was an opportunity for Buttigieg to unveil his new campaign design and website, created by Brooklyn-based design firm Hyperakt. The new logo features a yellow backdrop with the word “PETE” in bold blue in...