Samsung OMN and OMN-D Digital signage products are helping quick service restaurants (QSRs) and other businesses communicate with customers.

A new set of solutions designed to meet the rapidly increasing demand for quick service restaurant (QSR) environments, the Samsung OMN and OMN-D products provide a range of display options.

Samsung entered the QSR market about six years ago, and the company says that today’s market conditions, which include the use of apps driving business towards services such as Doordash, Grubhub and UberEats, as well as Millennial purchase habits, are greatly impacting a number of markets.

The company says that businesses are taking the data cultivated from apps, and applying that information to digital signage and offering pro-integrator initiatives such as customer loyalty programs.

Andrew Catellier, senior business development manager, Samsung Electronics, mentions that some of the information included in digital signage applications include calorie counts, which are required by law for restaurant chains that have more than five restaurants.

“The current law has been suspended I think, but you are seeing the trend, but everything is moving to a healthier look. That is helping to drive some of that,” says Catellier.

Catellier points out that some of the other market conditions that are affecting QSRs are the differences between older consumers and younger consumers.

He explains that traditional customers want to eat quickly based on what is on the menu. Today’s customer is looking for healthy ingredients and the customization of food through kiosks.

These conditions he notes are shaping the way these types of businesses are using digital signage products.

As QSRs, retail and other similar businesses evolve to better compete in today’s economic climate Samsung is supporting these markets through the launch of its OMN and OMND product lines.

The global electronics manufacturer emphasizes that as business continues to evolve and more consumer rely on electronic products and services, the investment into digital technologies will provide businesses with return on investment (ROI).

The Samsung OMN and OMD-D digital signage products are engineered to engage customers in these types of settings to provide them with the information they immediately want according to the company.

Samsung specifies the OMN single display as a solution that produces up to 3,000 nits of brightness to allow the public to see its graphics on bright, sunny days.

The OMN-D’s dual-display delivers up to 3,000 nits of brightness to the window-facing side to maintain picture integrity in bright sunlight. The in-store side of the OMN-D produces up to 1,000 nits of brightness to provide consumers an easy-to-read interface.

Both the OMN and OMN-D incorporate Samsung’s Circular Polarizing Technology to permit wearers of polarized sunglasses to read the displays, as well as other features such as slim designs that support a range of mounting scenarios.

The displays also incorporate Samsung’s MagicInfo Player S6. Samsung says this media player utilizes the Tizen operation system and it is designed for easy content management and playback without the need for an external player or computer.

In addition, the Samsung OMN and OMN-D digital signage products provide 24/7 messaging capabilities, and the company backs the products with a three-year warranty.

Robert Archer is CI's product editor. He has been covering the electronics industry for more than a decade.

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Samsung has really tailored their display designs according to the needs of the market. With visibility in sunlight a critical factor in the make or break of a digital campaign, it is good to see Samsung take care of this factor through display brightness. The digital signage market has grown spectacularly in the past few years, with a report by Grand View Research pegging it at almost 32 billion USD in the next 5-6 years. With the inclusion of messaging as well as functionalities found in a normal smart TV, Samsung has upped its game.

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